Marketing Estratégico: (Registro nro. 10330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01117nam a2200193Ia 4500 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| control field | 20250613100302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240108s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-987-3832-34-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPAN |
| Transcribing agency | Biblioteca San Vicente |
| Description conventions | RCAA2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | P232m |
| año de publicación | 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | París, José Antonio |
| Relator code | aut. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Estratégico: |
| Remainder of title | Desde El Paradigma Esencial/. |
| Statement of responsibility, etc | José Antonio París |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Buenos Aires: |
| Name of publisher, distributor, etc | Alfaomega, |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 440 p.; |
| Dimensions | 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Capitulo 1: El estado del arte. <br/>Capitulo 2: Los cuatro aspectos basales. <br/>Capitulo 3: El análisis del macroentorno: Análisis PEST pistas del mercado. <br/>Capitulo 4: La determinación del mercado meta desde el marketing estratégico esencial. <br/>Capitulo 5:Segmentacion significativa. <br/>Capitulo 6: Competencia y competitividad..<br/>Capitulo 7: Posicionamiento significativo. <br/>Capitulo 8: Análisis estratégico. <br/>Capitulo 9: Estrategia del marketing esencial. <br/>Capitulo 10: La planificación estratégica y análisis matricial. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Marketing estratégico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 08/01/2024 | 658.83 P232m | 12004448 | 08/01/2024 | 01 | 08/01/2024 | Libros | |||||
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 08/01/2024 | 658.83 P232m | 12004447 | 08/01/2024 | 02 | 08/01/2024 | Libros | |||||
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 08/01/2024 | 658.83 P232m | 12004446 | 08/01/2024 | 03 | 08/01/2024 | Libros |