Marketing./ (Registro nro. 11401)

Detalles MARC
000 -LEADER
fixed length control field 00773nam a2200217Ia 4500
005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN
control field 20250506172613.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240411s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-607-15-2027-2
040 ## - CATALOGING SOURCE
Original cataloging agency UPAN
Transcribing agency Biblioteca San Vicente
Description conventions RCAA2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number K39m
año de publicación 2023
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Relator code aut.
245 #0 - TITLE STATEMENT
Title Marketing./
Statement of responsibility, etc Roger A. Kerin
250 ## - EDITION STATEMENT
Edition statement 16º ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc México
Name of publisher, distributor, etc MaGraw Hill
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent 733 p.;
Dimensions 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Parte 1. Inicio del proceso de marketing<br/>Parte 2. Comprensión de los compradores y los mercados<br/>Parte 3. Selección de las oportunidades de marketing<br/>Parte 4. Aprovechamiento de las oportunidades de marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term LEMB
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
Relator code AUT.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 11/04/2024   658 K39m 12004464 11/04/2024 01 11/04/2024 Libros
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 11/04/2024   658 K39m 12004465 11/04/2024 02 11/04/2024 Libros
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 11/04/2024   658 K39m 12004466 11/04/2024 03 11/04/2024 Libros