La gerencia de la mercadotecnia/ (Registro nro. 9160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01130nam a2200205Ia 4500 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| control field | 20230906143405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230903s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9686346279 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPAN |
| Transcribing agency | Biblioteca San Vicente |
| Description conventions | RCAA2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | W751g |
| año de publicación | 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Mike |
| Relator code | aut. |
| 245 #0 - TITLE STATEMENT | |
| Title | La gerencia de la mercadotecnia/ |
| Remainder of title | Mike Wilson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1° ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mexico: |
| Name of publisher, distributor, etc | Ventura, |
| Date of publication, distribution, etc | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 226 p.; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte uno: ¿ Dónde nos encontramos ahora?<br/>1. Mercadotecnia en un mundo cambiante<br/>2. Cambios de distribución y del mercado<br/>3. Auditoria de mercadeo<br/>4. Auditoria de mercadeo<br/>Parte dos: ¿ Hacia dónde queremos ir?<br/>5. Decidir la dirección corporativa en mercadotecnia<br/>Parte tres: ¿Cómo llegaremos ahí?<br/>6. Traducir objetivos y estrategias en planes de mercadeo<br/>7. Elaboración de una organización de mercadeo efectiva<br/>8. El personal en la estructura<br/>9. Administración de una organización efectiva de mercadeo<br/>10. Evaluación y control de las actividades de mercadeo |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Gerencia |
| General subdivision | Mercadeo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 03/09/2023 | 658.8 W751g | 12001817 | 03/09/2023 | 01 | 03/09/2023 | Libros | |||||
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 03/09/2023 | 658.8 W751g | 12001818 | 06/09/2023 | 02 | 03/09/2023 | Libros |