Planeacion comercial (guía practica)/ (Registro nro. 9164)

Detalles MARC
000 -LEADER
fixed length control field 00859nam a2200217Ia 4500
005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN
control field 20241204173556.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230903s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786077076049
040 ## - CATALOGING SOURCE
Original cataloging agency UPAN
Transcribing agency Biblioteca San Vicente
Description conventions RCAA2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number L476p
año de publicación 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lerma y Kirchner, Alejandro Eugenio
Relator code aut.
245 #0 - TITLE STATEMENT
Title Planeacion comercial (guía practica)/
Remainder of title Alejandro Eugenio Lerma y Kirchner
250 ## - EDITION STATEMENT
Edition statement 1° ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mexico:
Name of publisher, distributor, etc Alfaomega,
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 280 p.;
Dimensions 23 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Capitulo 1. Plan de mercadotecnia<br/>Capitulo 2. Plan de ventas<br/>Capitulo 3. Plan de publicidad<br/>Capitulo 4. Plan de promoción de ventas<br/>Capitulo 5. Plan de relaciones públicas <br/>Capitulo 6. Plan de exportación
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term LEMB
Topical term or geographic name as entry element Comercio
General subdivision Plan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sergio Bárcena Juárez
Relator code col.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 03/09/2023   658.802 L476p 12003223 03/09/2023 01 03/09/2023 Libros
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 03/09/2023   658.802 L476p 12003222 06/09/2023 02 03/09/2023 Libros
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 03/09/2023   658.802 L476p 12003221 06/09/2023 03 03/09/2023 Libros