Estrategias de Marketing/ (Registro nro. 9165)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01347nam a2200217Ia 4500 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| control field | 20241204173816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230903s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788473567756 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPAN |
| Transcribing agency | Biblioteca San Vicente |
| Description conventions | RCAA2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | M868e |
| año de publicación | 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Munuera Alemán, José Luis |
| Relator code | aut. |
| 245 #0 - TITLE STATEMENT | |
| Title | Estrategias de Marketing/ |
| Remainder of title | José Luis Munuera Alemán |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1° ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid: |
| Name of publisher, distributor, etc | ESIC, |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714 p.; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Estrategia y marketing<br/>2. Mercado de referencia, segmentación y posicionamiento estratégico<br/>3. Evaluación dinámica del atractivo del mercado<br/>4. Anàlisis de la competencia y de los competidores<br/>5. Modelos para el diagnostico estratégico de la cartera de productos<br/>6. Estrategias de crecimiento <br/>7. Estrategias de expansión internacional<br/>8. Estrategia de desarrollo de nuevos productos I<br/>9. Estrategia de desarrollo de nuevos productos II<br/>10. Estrategia de imitación<br/>11. Estrategia de diferenciación a través de la marca<br/>12. Estrategias competitivas<br/>13. Estrategias de desinversión en el mercado<br/>14. Diseño, ejecución y control del plan estratégico de marketing <br/>15. Auditoria de marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Estrategias |
| General subdivision | Mercadeo |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ana Isabel Rodfriguez Escudero |
| Relator code | col. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 03/09/2023 | 658.802 M868e | 12003288 | 03/09/2023 | 01 | 03/09/2023 | Libros | |||||
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 03/09/2023 | 658.802 M868e | 12003290 | 06/09/2023 | 02 | 03/09/2023 | Libros | |||||
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 03/09/2023 | 658.802 M868e | 12003289 | 06/09/2023 | 03 | 03/09/2023 | Libros |