Mercadeo estratégico: (Registro nro. 9166)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01269nam a2200205Ia 4500 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| control field | 20230906153058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230903s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-958-30-3275-2 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPAN |
| Transcribing agency | Biblioteca San Vicente |
| Description conventions | RCAA2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | S547m |
| año de publicación | 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serna Gómez, Humberto |
| Relator code | aut. |
| 245 #0 - TITLE STATEMENT | |
| Title | Mercadeo estratégico: |
| Remainder of title | Teoría-Metodología-Herramientas/ |
| Statement of responsibility, etc | Humberto Serna Gómez, José Salazar Gómez, Javier Salgado Pinilla |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bogotá: |
| Name of publisher, distributor, etc | Panamericana, |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344 p.; |
| Dimensions | 22 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte 1: Análisis estratégico del mercado<br/>1. El nuevo entorno del mercado<br/>2. La formulación estratégica<br/>Parte II. Proceso del mercado estratégico <br/>3. Mercado meta<br/>4. Posicionamiento<br/>5. Comportamiento de compra<br/>Parte III. Gestión comercial<br/>6. Del servicio a la gerencia de clientes<br/>7. Gestión comercial<br/>Parte IV: Planeación financiera<br/>8. Exploración financiera orientada a las condiciones del mercado<br/>Parte V: Como diseñar un plan de mercadeo estratégico<br/>9. Plan de mercadeo estratégico<br/>10. Índices de gestión del plan de mercadeo estratégico<br/>Parte 11: Mercadeo vía internet |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| General subdivision | Mercadeo |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salazar Gómez, José |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 03/09/2023 | 658.802 S547m | 12002718 | 03/09/2023 | 01 | 03/09/2023 | Libros | |||||
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 06/09/2023 | 658.802 S547m | 12002717 | 06/09/2023 | 02 | 06/09/2023 | Libros | |||||
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 06/09/2023 | 658.802 S547m | 12002716 | 06/09/2023 | 03 | 06/09/2023 | Libros |