Merchandising teoria y practica/ (Registro nro. 9179)

Detalles MARC
000 -LEADER
fixed length control field 01001nam a2200217Ia 4500
005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN
control field 20230907100345.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230906s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788436820386
040 ## - CATALOGING SOURCE
Original cataloging agency UPAN
Transcribing agency Biblioteca San Vicente
Description conventions RCAA2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Item number D539m
año de publicación 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Diez de Castro, Enrique Carlos
Relator code aut.
245 #0 - TITLE STATEMENT
Title Merchandising teoria y practica/
Remainder of title Enrique Carlos Diez de Castro
250 ## - EDITION STATEMENT
Edition statement 2° ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc España:
Name of publisher, distributor, etc Piramide,
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 483 p.;
Dimensions 24 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introducción<br/>2. El merchandising<br/>3. Disposición del punto de venta<br/>4. El merchandising sensorial<br/>5. Animación del punto de venta<br/>6. Promociones de ventas<br/>7. El surtido <br/>8. Gestión del surtido<br/>9. La codificación del surtido<br/>10. La gestión del espacio del lineal<br/>11.gestion de colas<br/>12. E- merchandiding y nuevas tecnologías en el comercio detallista
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term LEMB
General subdivision Mercadeo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Francisco Javier Landa Bercebal
Relator code col.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 06/09/2023   658.81 D539m 12003252 06/09/2023 01 06/09/2023 Libros
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 06/09/2023   658.81 D539m 12003253 07/09/2023 02 06/09/2023 Libros
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 06/09/2023   658.81 D539m 12003254 07/09/2023 03 06/09/2023 Libros