Investigacion integral de mercados: un enfoque para el siglo XXI/ (Registro nro. 9200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01094nam a2200205Ia 4500 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| control field | 20230908102949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230906s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9584101048 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPAN |
| Transcribing agency | Biblioteca San Vicente |
| Description conventions | RCAA2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | J369i |
| año de publicación | 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jany, José Nicolas |
| Relator code | aut. |
| 245 #0 - TITLE STATEMENT | |
| Title | Investigacion integral de mercados: un enfoque para el siglo XXI/ |
| Remainder of title | José Nicolás Jany |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2° ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Colombia: |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 414 p.; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Capitulo 1. Investigación<br/>Capitulo 2. Publicidad subliminal<br/>Capitulo 3. El método científico aplicado a la investigación de mercados<br/>Capitulo 4. Fundamentos de muestreo<br/>Capitulo 5. Trabajo de campo<br/>Capitulo 6. Estrategias para el análisis de información<br/>Capitulo 7. Modelos clásicos de investigación de motivación<br/>Capitulo 8. Técnicas de entrevista y escalas de clasificación <br/>Capitulo 9. Medición del efecto de la publicidad<br/>Capitulo 10. Pruebas de laboratorio |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Investigación |
| General subdivision | Mercados |
| 9 (RLIN) | 3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 06/09/2023 | 658.83 J369i | 12001802 | 06/09/2023 | 01 | 06/09/2023 | Libros |