Marketing internacional/ (Registro nro. 9211)

Detalles MARC
000 -LEADER
fixed length control field	00851nam a2200217Ia 4500
005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN
control field	20230908164338.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230906s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788420546193
040 ## - CATALOGING SOURCE
Original cataloging agency	UPAN
Transcribing agency	Biblioteca San Vicente
Description conventions	RCAA2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658848
Item number	B733m
año de publicación	2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Bradley, Frank
Relator code	aut.
245 #0 - TITLE STATEMENT
Title	Marketing internacional/
Remainder of title	Frank Bradley
250 ## - EDITION STATEMENT
Edition statement	5° ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	España:
Name of publisher, distributor, etc	Pearson ,
Date of publication, distribution, etc	2006
300 ## - PHYSICAL DESCRIPTION
Extent	466 p.;
Dimensions	25 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Primera parte. El entorno de marketing internacional<br/>Segunda parte. Estrategias de producto y de marca en los mercados internacionales <br/>Tercera parte. El desafío estratégico de la entrada en mercados internacionales <br/>Cuarta parte. Operaciones de marketing internacional
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	LEMB
General subdivision	Mercadeo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Haydeé Calderón
Relator code	col.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Libros
Source of classification or shelving scheme	Dewey Decimal Classification

Existencias
Source of classification or shelving scheme	Collection code	Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Dewey Decimal Classification	Colección General	Biblioteca UPAN San Vicente	Biblioteca UPAN San Vicente	06/09/2023	658848 B733m	12002515	06/09/2023	01	06/09/2023	Libros
Dewey Decimal Classification	Colección General	Biblioteca UPAN San Vicente	Biblioteca UPAN San Vicente	06/09/2023	658848 B733m	12002514	08/09/2023	02	06/09/2023	Libros
Dewey Decimal Classification	Colección General	Biblioteca UPAN San Vicente	Biblioteca UPAN San Vicente	06/09/2023	658848 B733m	12002513	08/09/2023	03	06/09/2023	Libros