Marketing digital/ (Registro nro. 9673)

Detalles MARC
000 -LEADER
fixed length control field 01149nam a2200241Ia 4500
005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN
control field 20231009134656.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231006s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-84-1366-513-9
040 ## - CATALOGING SOURCE
Original cataloging agency UPAN
Transcribing agency Biblioteca San Vicente
Description conventions RCAA87
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658,8
Item number P192m
año de publicación 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paniagua Martín, Fernando
Relator code aut.
245 #0 - TITLE STATEMENT
Title Marketing digital/
Statement of responsibility, etc Fernando Paniagua Martín, Adolf Rodes Bach
250 ## - EDITION STATEMENT
Edition statement 2 ºed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc España:
Name of publisher, distributor, etc Paraninfo,
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Extent 244 p.;
Dimensions 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Unidad 1: Internet y la web: funcionamiento y acceso<br/>Unidad 2: Servicios y protocolos de internet<br/>Unidad 3: Comercio electronico y relaciones digitales seguras<br/>Unidad 4: Relaciones comerciales a través de internet y la web<br/>Unidad 5: Creación de paginas web <br/>Unidad 6: Diseño del plan de marketing digital<br/>Unidad 7: Estrategias del marketing digital <br/>Unidad 8: Definiciones de la política de comercio electrónico en una empresa<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Mercadotecnia 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing Digital 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term LEMB
General subdivision Comercio electrónico
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ródes Bach, Adolf
Relator code aut.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 06/10/2023   658,8 P192m 12004427 06/10/2023 01 06/10/2023 Libros
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 09/10/2023   658,8 P192m 12004428 09/10/2023 02 09/10/2023 Libros
    Dewey Decimal Classification     Colección General Biblioteca UPAN San Vicente Biblioteca UPAN San Vicente 09/10/2023   658,8 P192m 12004429 09/10/2023 03 09/10/2023 Libros