Mercadeo (Tomo V)/ (Registro nro. 9951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01196nam a2200217Ia 4500 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| control field | 20231115162352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231028s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 958-04-1452-1 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPAN |
| Transcribing agency | Biblioteca San Vicente |
| Description conventions | RCAA2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | A185m |
| año de publicación | 1997 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Acosta Tobón, Alberto |
| Relator code | aut. |
| 245 #0 - TITLE STATEMENT | |
| Title | Mercadeo (Tomo V)/ |
| Statement of responsibility, etc | Alberto Acosta Tobón |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1° ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Colombia: |
| Name of publisher, distributor, etc | Norma, |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 75 p.; |
| Dimensions | 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Curso básico de administración de empresas |
| Number of part/section of a work | (Tomo V) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Definamos el mercadeo, 2. Diferencia entre el mercadeo y las ventas, 3. El medio ambiente del mercadeo, 4. La segmentaciòn del mercado, 5. El comportamiento del consumidor, 6. La investigaciòn de mercadeo, 7. Què es un producto y què es un servicio para efectos de mercadeo, 8. El ciclo de vida del producto, 9. Clasificaciòn de los productos y desarrollo de nuevos productos, 10. La fijaciòn de precios, 11. Algunos mètodos de fijaciòn de precios, 12. Las ventas y la distriuciòn, 13. La mezcla de comunicaciones: publicidad promociòn, merchandising y la venta personal |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Mercadeo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Referencia | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 28/10/2023 | 658 A185m | 12002335 | 28/10/2023 | 01 | 28/10/2023 | Libros |