Marketing: Las ideas, el conocimiento y la accion/ (Registro nro. 9159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00989nam a2200205Ia 4500 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| control field | 20241204170119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230903s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702615613 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPAN |
| Transcribing agency | Biblioteca San Vicente |
| Description conventions | RCAA2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | B553m |
| año de publicación | 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bilancio, Guillermo |
| Relator code | aut. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing: Las ideas, el conocimiento y la accion/ |
| Remainder of title | Guillermo Bilancio |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1° ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mexico: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 p.; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte I. Filosofía<br/>1. Marketing esencial<br/>2. Marketing y estrategia<br/>3. Marketing y cultura<br/>4. Marketing y organización <br/>5. Marketing e innovación<br/>6. Marketing en tres dimensiones<br/>Parte II. Estrategia<br/>7. Dirección<br/>8. Contexto<br/>9. Segmentación<br/>10. Posicionamiento<br/>11. Marca <br/>12. Investigación<br/>13. Competitividad<br/>14. Portafolio<br/>Parte III. Acción<br/>15. Mix<br/>16. Gestión<br/>17. Clientes<br/>18. Tópicos |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| General subdivision | Mercadeo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Colección General | Biblioteca UPAN San Vicente | Biblioteca UPAN San Vicente | 03/09/2023 | 658.802 B553m | 12003230 | 03/09/2023 | 01 | 03/09/2023 | Libros |